Automated Workflows - Drip Campaigns

Drip/Nudge Campaigns to Enhance Candiate Experience:

Another form of automated workflow offered by the GoodTime Autopilot tool is that of Drip (or Nudge) campaigns.  With Autopilots customized Drip campaigns you can build an automated workflow to automatically engage your candidates at different points in their recruitment process.

One very common drip campaign would be one related to the 'Request Availability' process. 


In this scenario, you might create a drip campaign to automatically prompt a candidate to provide their availability if 24 hours have passed since their initial invitation and they have not yet responded.  You may also want to automate a second follow-up at 36 hours.  Finally, you might offer a polite email at 48 hours if you have still not heard from the candidate indicating that because this role is in high demand you will be withdrawing them from the role they applied for as you have not heard from them.  Through a drip automation such as this, you can coach a candidate towards scheduling an interview, foster a relationship with candidates who have scheduled an interview provide them insights on the role and the company, or perhaps let a candidate down politely if they have ghosted the recruiting team.

Automation and Drip/Nudge Campaign Update Demo: